Young Urban Arts Foundation has partnered with and fully supported by Sony Music UK to raise awareness for the strides it is taking to improve the lives and mental wellbeing of vulnerable young people in London and around the UK with an overarching aim of keeping young people safe, away from to the risk of being groomed, and focused on positive activities. Over the five-week summer break, six days per week, communities across the capital – many of which are often affected by serious violence and child exploitation – will be visited by our touring Outreach Media Bus to teach young people the art of sound production, lyrical writing and vocal skills, raising aspirations and confidence thus, steering them away from influence from those encouraging crime and activities not serving their best potential, with which many areas have become so familiar.
Kerry O’Brien, YUAF’s CEO says: “The holiday periods and afterschool is when young people are most at risk, having our media bus enables us to really make a difference on the ground. We want to change the perceptions and labels of the younger generation. What is not being highlighted enough is that any young person, victim or perpetrator in serious violence, are all traumatised in some way, or living in fear. There is not enough support services addressing these issues. The key to change, is supporting them to improve and address their mental wellbeing. This is the root, there is not enough help and too much profiling. I would like to thank The Sony Group for taking the action to support us. The YUAF Summer Tour, wouldn’t have happened without their support, and essentially lives have been saved as a result”
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